Adam is Managing Director of Adam Plus Company. Prior to founding A+, Adam served as Chief Executive/founder of Beyond Oblivion, Inc., and the CEO of its successor, Gee Beyond Holdings, LLC. Both ventures sought to transform the music industry, by shifting the responsibility for paying for music from reluctant consumers to Telco’s and device makers a business model that emerged from Adam’s experience at UBO, a disruptive Latin-Urban music distributor, he founded, which sold its products through bodega’s and gas stations as well as traditional venues.
Adam was previously the CEO of Urban Box Office Network Inc., an online network that is considered a forerunner of many of today’s social content enterprises. Adam started off as a tea boy and became a successful record and television producer.