The First Mobile Virtual Experience Platform (“MVXP”)
Yonder Media Mobile was formed in July 2018 to establish a new model for the mobile distribution of content and services (such as music, video, local deals, and live-streamed events), which are bundled with telecommunications services (such as data, voice, and messaging) into a single product – Yo, the first Mobile Virtual Experience Platform (“MVXP”) on Earth.
Yo provides new and valuable location-aware (localized and personalized) money-can’t-buy experiences and a direct path to the consumer that cannot be disintermediated in web and mobile “progressive” bundles, the value of which increases over time as new content and features are added.
Yo will launch in Latin America in fall 2019.
“Telecom operators have a simple and proven business model: people pay for their services (daily, weekly, monthly) and top-up because their services are considered to be essential.
Producers and distributors of music, video, games, live-streamed events, and other digital experiences reach almost everybody on earth. However, although their products drive brand awareness, excitement, and engagement, their business models are less certain because they are considered to be non-essential. By fusing the two models into one platform, Yonder Media Mobile jumps two (content and digital services + experience) giant steps further than a traditional telco while retaining the predictability of the telco model and creates an entertaining and enriching new model that is tough to replicate.”